Client Development Generalist Or Specialist

Developing the Next Generation of Rainmakers Client Development: Generalist or Specialist? Did you see Seth Godin’s blog: Well rounded (and the other)? If not take a look at it now. As a lawyer, is it better to be well rounded, or sharp? I think it depends on you and your strengths. But, based on my own experience and experience coaching others, I believe it is easier and takes less time to market yourself when you have a niche. One firm did an analysis of lawyers who had participated in the coaching program and  discovered that the lawyers who had or created a niche practice were far more successful two years after coaching than those who had not. If you want to be well rounded, you must become a trusted advisor. In fact, I urge you to read the book Trusted Advisor and when you finish it read  Clients for Life. You also need to Never Eat Alone: And Other Secrets to Success, One Relationship at a TimeEquine Law I can go on, but you get the idea on the types of potential niche practices.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.